Our story, Team and Mission

Built on Cultural Understanding, Crafted for Meaningful Journeys

About China Culture Tour

China Culture Tour was founded on a simple belief: the most rewarding journeys are built on genuine cultural understanding, thoughtful planning, and absolute trust. What began as a personal passion for cross‑cultural exchange has grown into a professional, China‑based travel company dedicated to creating refined, private, and deeply meaningful journeys for international travelers.

We specialize exclusively in tailor‑made China tours—designed with care, delivered with integrity, and supported locally at every step.

The Founders' Journey

Our story begins with Morgen, whose early exposure to international cultures sparked a lifelong interest in cultural exchange and global travel. Years later, this passion led him to China—where a deeper understanding of the country’s history, traditions, and everyday life transformed a personal curiosity into a professional calling.

Grace, with extensive experience in China’s travel industry and a strong background in customer service and operations, shared the same vision: to help travelers experience China beyond the surface, with clarity, comfort, and confidence.

Together, they founded China Culture Tour with a clear purpose—to bridge cultures through travel, and to offer international guests a reliable, transparent, and culturally rich way to discover China.

Our Mission

Our mission is to design journeys that reflect the real China—its heritage, landscapes, people, and living traditions—while providing the reassurance and professionalism international travelers expect.

• Personally designed around individual interests, pace, and travel style
• Culturally immersive, going beyond standard sightseeing
• Professionally managed by a licensed, China‑based team
• Fully supported, from initial planning to on‑the‑ground assistance

What We Do Best

• Tailor‑made itineraries for first‑time and returning visitors
• Family and multi‑generation travel planning
• Senior‑friendly and accessible travel solutions
• Cultural and educational experiences
• Luxury and comfort‑focused private tours

Each journey is planned by experienced travel specialists who live and work in China, ensuring up‑to‑date local knowledge, smooth logistics, and authentic experiences.

Trust, Legitimacy, and Responsibility

As a China‑based local tour operator, China Culture Tour operates with full legal registration and required tourism licenses. We adhere strictly to national tourism regulations and maintain financial safeguards and professional liability coverage as required by law.

Transparency and accountability are central to how we work. From clear pricing and honest recommendations to verified guest reviews, we believe trust must be earned—and continuously upheld.

Learn more about our legal registration and legitimacy or read our customer reviews.

Why Travelers Choose Us

Our guests choose us not simply for itineraries, but for peace of mind. They value:

• Direct communication with a local expert team (meet our team)
• Clear, responsive, and professional service
• Carefully selected guides, drivers, and accommodations
• Genuine cultural insight rather than generic experiences

Looking Ahead

China continues to evolve, and so do we. Our commitment is to remain a dependable bridge between cultures, offering travelers a deeper understanding of China through well‑designed, responsibly operated journeys.

We look forward to helping you discover China with confidence, comfort, and curiosity.

Our Team

Linda Wu, Senior Travel Consultant

Linda Wu

Linda, now a senior travel customizer, was an excellent tour guide before 2024!

Linda graduated from Peking University and has been in the tourism industry for over 20 years. Through face-to-face communication and interaction with clients in the role of a tour guide, she understands your needs and satisfaction better.

She is humorous, witty, kind, and easy to get along with. As a tour guide, she has achieved almost 100% customer satisfaction!

Nora Zheng, Senior Travel Consultant

Nora Zheng

Nora Zheng, a graduate of Guangxi Normal University, has been a senior travel customizer for over 10 years!

She has received many praises from customers for her timely responses, patience, professionalism, sweet smile, and kindness!

As an enthusiast of travel and English, I consider myself fortunate to be a part of China Culture Tour. Over the years, I've had the pleasure of serving numerous satisfied clients from countries such as America, Canada, Australia, Great Britain, Israel, the Philippines, and more.

It would be my honor to craft an unforgettable trip to China just for you. Join us in exploring the mysteries of China in a unique way! You won't regret it.

Grace Wang, Senior Travel Consultant

Grace Wang

Having been a tour guide for a year and a half and a China tour advisor for 10 years, I've assisted thousands of tourists in exploring our beautiful country.

I'm dedicated to understanding your needs and revealing the authentic China - a land steeped in profound history and over 5,000 years of civilization. From stunning landscapes to delectable Chinese cuisine, from the warmth of our people to the abundance of temples, gardens, museums, and mountains, along with the convenience of our comfortable bullet trains, there's so much waiting for you to uncover and experience.

Grace served as the 4th president of the Guilin Toastmasters Club in 2022. Throughout this journey, she acquired invaluable communication and leadership skills, connected with numerous talented individuals, and underwent personal growth.

Eunice Tang, Editor

Eunice Tang

She is a quiet girl, working silently and without seeking recognition. She makes information useful, providing great assistance to travelers!

Current contributing writer at China Culture Tour. Endlessly curious about the world around her.

Like to watch the world go by. Growing passion about smartphone photography.

In love with the diverse culture and landscape of China.

Mike Qin, Excellent Guide

Mike Qin

Mike is humorous, caring, kind, and always willing to help. He gets along very well with clients and often receives their high praise!

As a Guilin native and local guide since 2008, Mike is dedicated to creating unforgettable memories for each traveler.

Over the past 10 years, Mike has traveled extensively and loves exploring scenic spots, embarking on adventures, and hiking in the areas surrounding Guilin.

Mike understands that different people have different travel preferences, and he takes the time to get to know his clients. Once clients share their ideas and stories, Mike strives to provide customized travel experiences. As a result, he has received numerous praises from our clients.

Cory Wei, Excellent Guide

Cory Wei

Cory loves to laugh, is very humorous, and kind. He often receives high praise from clients for being flexible and responsible!

Hi, my name is Cory.

I've been a tour guide for 10 years. I'm a good talker and a good listener, always focusing on my clients' concerns.

As a Guilin local, I am dedicated to uncovering the best of Guilin and providing an exceptional tour experience for my clients.

Morgen Mo, Marketing Manager

Morgen Mo

Morgen Mo, hailing from the countryside of Yangshuo, Guilin, was always a shy child who tended to avoid strangers.

In 1986, the tranquility of his village was disrupted by the unexpected arrival of two foreigners, who appeared to be Americans. Armed with a camera, they snapped pictures beside the mud-brick houses. Despite his mother's kind invitation to join them for lunch, Morgen opted to retreat, watching from a distance as his parents dined with the foreigners.

In those days, the countryside offered little more than rice and vegetables, yet the visitors seemed to relish the simplicity. Regrettably, no photographs were left behind, and Morgen's family has never been able to reconnect with their foreign guests to this day.